Start with people you know (friends and family) who have expressed any sort of interest. Then move on to those you may spend time with professionally (work colleagues) but also people you incidentally spend time with that allow for conversation (such as hairdressers, people you find yourself travelling with, gym buddies etc).
Usually, the first part of the list is exhausted pretty quickly, the second shortly thereafter, but the third one provides an unlimited amount of new people to talk to.
This is a marathon, not a sprint. You never know when your code will come in handy and when talking to people. It's great to be able to gift £10 when the situation warrants it!
Whenever you help someone get started with Bitcoin by sharing your code, it's important for them to learn more about it in a non-technical and informative way. Therefore, don't forget to invite all your referrals to review the materials on the "Learn about Bitcoin" page and then, ideally, join the next available webinar to get any questions answered. The process is designed to be very easy for your new referrals and also for you as a BP.
Webinars are always free of charge for all participants. You send your referrals by just sending them the webinar registration link:
or by just by adding the link on your social media. Make sure you include some context and a short note about why attending is important.
Our webinar dates are always pinned in the Telegram group. Sometimes, new referrals cannot make it on the date given, but it’s worth still encouraging them to register as they will be offered other dates later on.
Remember, our mission is adoption and education of Bitcoin in the UK and, as BPs, we generate most of our reward through helping people learn about Bitcoin rather than getting started. The more you can help people move through the process of understanding, the higher your income will be and the stronger the entire Bitcoin eco-system will be, in turn, further driving the adoption of Bitcoin itself.
Promoting your code as a way for people to try Bitcoin for the first time is always fine in any format. However, promoting your code as a way to get a free £10 from Luno with instructions on how to withdraw to your bank account would undermine the main message. It is simply not our objective. In peristant cases, this could result in any rewards generated for the BP not being paid and possibly even the code itself being cancelled.
You MUST include T's and C's when promoting online. It is also strongly advised to include the standard FCA regulatory line as well, although this can vary according to how the message is relayed. All of the standard wording can be found on the BP Resources Section.
Your code is unique and designed for your use only. Allowing use of your code with people outside the program (for example, by creating an income sharing agreement) is strictly prohibited and will lead to permanent code cancellation, rewards not being paid and removal from the BP community. BP codes are carefully guarded codes and are for BPs only.
Note: because your code is unique, Luno periodically searches the web to double check promotions are on message. If you're off message, or presenting it in a way that is designed primarily to secure a £10 bonus rather than acheive our mission, you will be asked to remove the ads. In extreme cases your code can be deactivated or your payment cancelled, reduced or delayed.
At the end of the day, this is about common sense and simply ensuring that you’re staying on message and striving to help drive Bitcoin adoption. It’s also not a short term program — over time people will actually come to YOU as Bitcoin’s adoption continues to grow!
You are free to promote your code online through any forums, pages and threads you manage or are involved with. You may also use mailing lists where people have legitimately opted in or include in any existing video / audio channels (such as YouTube or podcast platforms) as long as your messaging is correct, you make sure T&Cs are clear and you include the link to the next webinar. If you're ever in doubt, ask in the Telegram group or message Jason directly.
You can find all the T's and C's, messaging and other resources you need in the BP Resources section.
Remember: this is not about hard selling or forcing people to get involved in a space they are not yet ready to join. As we all know, people find their own pace with Bitcoin and it’s about gently easing them along. A hard sell can create a negative feeling towards Bitcoin and may actually delay new people entering the space.
Everyone promotes in different way and you can find samples of different approaches in the BP Resouces section.
In the interests of keeping the standards high, please report any ads you see by other BPs that are not right - usually this is fixed by a simple chat and a revamp of the ad. If you prefer, you can request to remain anonymous when doing so. Please contact Jason via DM on Telegram to do this.
A good promotion would include T's and C's, link to the next webinar, and link to the resources provided as well as a summary of the information needed. You can see some best practice examples in the BP resource section.
Our Community Lead Jason Deane runs the Bitcoin Pioneers. Jason has been working with Luno for a long time to drive adoption at a consumer level across the UK.
In most cases, Jason will be your first point of contact for anything to do with the BP community itself. However, please make sure you have looked for answers on this website first or searched the BP group as most questions have been answered already - often many times over!
In most cases, please "@" Jason in the main telegram group so others can see your question. However, if it is specific to you or it is not a general question, it's fine to DM him directly.
You can also use email: email@example.com
For technical issues with the Luno app, please contact Luno as they'll be able to help you with your specific query.
Luno Support Email: firstname.lastname@example.org
© Bitcoin Pioneers 2022